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Experience

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WPS HEALTH SOLUTIONS, MADISON, WI | May 2016-Present

Marketing and Communications Specialist II

 

Marketing and Communications Specialist I  | 2014-PRESENT

  • Researches and writes sales collateral, web, digital, print, direct mail, corporate, newsletters, blogs, white papers, and more 

  • Develops content and manages five internal/external newsletters for diverse audiences

  • Maintains and creates web content for five websites with content management system

  • Partners with graphic designers to ensure materials are graphically cohesive and meet brand standards

  • Manages marketing strategy, client follow-up, legal review,  and production for quick and two-week turnaround

  • Ensures messaging is complete, accurate, and necessary to facilitate the brand as positive, professional, and competitive

 

CUNA MUTUAL GROUP, MADISON, WI | 2013-2014

Marketing and Compliance Specialist

  • Reviewed materials for advertising legal review including sales collateral, digital, print, corporate, and web

  • Identified and reported issues that impacted products and services across all business lines

  • Built workflows for new corporate-wide content management system

  • Directed internal/external clients through content management system user testing and analyzed results

  • Partnered with marketing, product, sales, and client daily

 

THE WALKING COMPANY, CHICAGO, IL | 2010-2012

Brand and Training Manager

  • Lived the corporate brand and engaged employees throughout the region

  • Networked and hired 25 managers and team members

  • Assessed business and client disputes professionally

 

MAXIMUM INK MUSIC MAGAZINE, MADISON, WI | 2009-2011

Editor and Journalist

  • Conducted interviews and wrote articles for print and web 

  • Marketed brand and developed new and existing client partnerships

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